March generated patient demand across several touchpoints at once: 63 new patients, 126 inbound calls, 2.73K website visitors, and 422 Google Ads clicks. The opportunity is not a lack of demand. It is making the path from enquiry to qualified lead more consistent and easier to measure.
March closed with 63 new patients.
That sits below the previous March benchmarks of 72 in 2024 and 94 in 2025, but it still improved on both January and February 2026.
Google Ads produced scale and visibility.
March search activity reached 4,778 impressions, 422 clicks, 69 conversions, and $5,259.51 in spend. Search demand is clearly active in-market.
Lead qualification is still under-defined.
Only 9 opportunities sit alongside much larger call and traffic volumes. That gap suggests attribution and qualification need attention.
March included a consistent reel output that supported the clinic’s social presence throughout the month.
Featured Reel
March Reel 01
One of the March social assets delivered for Glo Dental Beeliar, included here as part of the month’s creative output.
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Featured Reel
March Reel 02
A second March social asset that helped round out the month’s content mix.
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View the remaining March reels
March 2026 recorded 63 new patients. That is below the March 2025 high of 94, but still above the January and February 2026 levels of 58 and 49.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | - |
| May | 100 | 60 | 63 | - |
| June | 62 | 49 | 70 | - |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
March recovered after a soft February.
New patients rose from 49 in February 2026 to 63 in March 2026, which is a 14-patient lift. That tells us demand did improve through the quarter rather than continuing to slide.
The March result is still below prior March benchmarks.
March 2026 came in at 63, compared with 72 in March 2024 and 94 in March 2025. So while the month improved internally, it has not yet matched the stronger March peaks seen in earlier years.
Q1 2026 is running behind the last three first quarters.
January to March 2026 totals 170 new patients. That trails Q1 2025 at 232, Q1 2024 at 208, and Q1 2023 at 270. The honest read is that Beeliar has regained some momentum in March, but the broader patient acquisition pace is still softer than previous years.
What looks encouraging
March is the strongest month of 2026 so far, which suggests the clinic is not stuck in a continued decline. There is enough movement here to build on, especially if marketing demand and front-end conversion become more tightly connected.
What needs attention
The bigger issue is consistency. The historical table shows Beeliar has previously been capable of much stronger March and Q1 numbers, so the goal is not just stability. It is getting back to the higher-volume range the clinic has already proven it can achieve.
March lead activity points to 9 opportunities and is best read as a quality and source picture rather than a final lead KPI.
9
March Opportunities
The March lead view is small enough that quality matters more than raw volume.
7
Tagged New Lead
Most opportunities were staged as new leads, but not all of them represent clean acquisition opportunities.
78%
Paid Call-Asset Share
Phone-led paid search was the main source inside the March lead mix.
Lead breakdown
Lead quality mix
New Lead7
Not Interested1
Existing Patient1
Source split
Google Ads Call Asset7
Google Ads Landing Page Call2
What people were calling about
Wisdom teeth with sedation interest
Emergency pain urgent same-need demand
Dental implants high-value treatment interest
Retainer removal immediate discomfort
Root canal pain price-sensitive enquiry
Child emergency schedule mismatch blocked booking
Client read
Strongest intentUrgent and treatment-led phone enquiries
Main frictionPrice, insurance, and schedule fit
Main gapService calls are mixed into the lead picture
March clearly shows real enquiry demand, but the CRM still needs cleaner separation between true new-business leads and existing-patient service activity.
March recorded 126 inbound calls from 99 unique callers. Most calls came through the GBP number, while a smaller but meaningful portion came through the Google Ads phone line.
Call volume and status
126
Total inbound calls across March.
Call Type
First-time calls85
Returning-caller calls41
Unique callers99
Repeat-caller calls46
Average answered talk time2.3 minutes
Where the calls came from
Google Ads number17 calls
Phone demand was strong in March, and most of it came through local-search discovery rather than the paid-search tracking number alone.
Google Ads produced strong reach and click volume in March. The main question is not whether search was active. It is how much of that demand is being cleanly attributed through to leads and new-patient outcomes.
4,778
Impressions
Search volume was there. Visibility was not the limiting factor in March.
422
Clicks
An 8.83% click-through rate shows the ads were matching live search intent well.
69
Conversions
Click-to-conversion rate: 16.35%. Platform conversions were strong, but they do not map neatly to the lead count yet.
$5,259.51
Spend
Total Google Ads investment across March.
$12.46
Average CPC
Average cost paid for each click.
$76.22
Cost Per Conversion
Average spend required per recorded conversion.
Campaign mix
Non-Brand | Cockburn Central | Search210 clicks
Brand | Cockburn Central | Search113 clicks
Non-Brand | Beeliar | Search96 clicks
Brand | Beeliar | Search3 clicks
Highest spend campaignNon-Brand | Cockburn Central | Search at $3,039.93
Only campaign with leadsNon-Brand | Beeliar | Search with 2 leads
Beeliar non-brand CPL$924.80
Volume and response
Google Ads delivered strong search activity in March. With 4,778 impressions and 422 clicks, the account was generating meaningful visibility and traffic rather than struggling to get seen.
The 8.83% click-through rate is a healthy response for search, which suggests the ad messaging and keyword intent were aligned with what nearby patients were actively looking for.
Efficiency
March spend reached $5,259.51, with an average CPC of $12.46 and an average cost per conversion of $76.22. On platform, that reads as efficient enough to justify continued search investment.
The stronger caution is not traffic cost alone. It is whether those recorded conversions are the same actions the clinic would recognise as real leads or new-patient opportunities.
Campaign concentration
The heaviest click volume came from Non-Brand | Cockburn Central | Search with 210 clicks, followed by Brand | Cockburn Central | Search at 113 clicks. The Beeliar non-brand campaign added another 96 clicks.
That tells us performance was not coming from a single narrow pocket of demand. Multiple search campaigns were active, but volume was weighted more heavily toward Cockburn Central than Beeliar during March.
Lead outcome and tracking gap
The most important mismatch is that the platform reports 69 conversions, while the campaign-level results show only 2 leads, both from Non-Brand | Beeliar | Search. That campaign’s $924.80 cost per lead is materially higher than the broader platform conversion picture suggests.
The honest read is that demand was present and clicks were arriving, but attribution between ad conversions, leads, calls, and true patient outcomes still needs tightening before Google Ads can be judged cleanly on lead quality alone.
Google Ads was clearly creating demand in March, with 4,778 impressions, 422 clicks, 69 conversions, and $5,259.51 in spend. Performance was spread across both Cockburn Central and Beeliar search campaigns, but only the Beeliar non-brand campaign generated leads.
Three landing pages supported March acquisition activity. Paid-traffic call tracking also suggests these pages were part of the conversion path, even when not every session became a measurable opportunity.
Primary Page
New Patient Offer - Beeliar
This appears to be the clearest acquisition page in March and aligns with tracked paid and landing-page call activity.
Visit landing page →
Treatment Page
Veneers Offer
Supports higher-value cosmetic intent and gives the campaign mix a treatment-specific conversion path.
Visit landing page →
Treatment Page
Invisalign Offer
Adds a focused destination for Invisalign demand, which is useful when ad messaging needs to stay specific.
Visit landing page →
March Read
Pages were supporting conversion, but attribution is still incomplete.
Tracked landing-page call activity confirms these pages were contributing to enquiries, even though the full patient journey is not yet perfectly attributed.
Website traffic reached 2.73K visitors in March, down 2.64% versus the previous 31-day period. The mix was balanced across organic, referral, paid, and direct-style traffic, which is a positive sign for channel resilience.
Traffic source mix
Organic
752 · 28%
Referral
726 · 27%
Paid
487 · 18%
Direct / none
526 · 19%
CPC
231 · 8%
Other
8 · 0%
March traffic takeaways
Website demand did not disappear in March. The traffic mix shows people were still finding the clinic through search, referrals, and paid activity at the same time.
That matters because the softer lead picture is more likely a conversion or tracking issue than a pure traffic problem.
In simple terms: enough people were getting to the site, but too little of that activity is showing back up as clearly attributable enquiries.
63 new patients recorded in March.
The strongest client-facing result is still real patient volume, and March rebounded on January and February 2026.
Search visibility translated into clicks and tracked conversions.
Paid search showed both scale and action, making it the clearest top-of-funnel driver in March.
Demand is broader than the opportunity count suggests.
The gap between 126 calls, 2.73K website visitors, and only 9 opportunities points to a qualification and attribution gap.
1
Tighten lead qualification inside the pipeline.
March demand arrived through calls, traffic, and paid search, but only a limited number of opportunities were clearly attributable. The strongest takeaway is that enquiry tagging, qualification, and stage use were not yet consistent enough to give a clean lead picture.
Why it matters: this is the main reason the reported lead picture looks weaker than the underlying demand signals.
2
Protect what is already working in paid search.
Google Ads delivered the strongest measurable March performance, with healthy click volume and tracked conversions. The clearest channel finding is that paid search was generating demand, even if the downstream attribution still looked incomplete.
Why it matters: the March numbers point more to a tracking gap than to a lack of search demand.
3
Improve handoff from enquiry to booking conversation.
With 9 missed calls and a larger pool of call and website activity than the opportunity count reflects, March also suggests there was room to capture more value from the demand already being created. Follow-up and ownership appear to have been just as important as front-end traffic generation.
Why it matters: the gap between demand volume and measurable outcomes was not only a marketing issue, but also a handoff and conversion issue.